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AcuCare Total Health
Always thrilled at the opportunity to design an entire identity and branding from scratch, this logo and the ensuing materials were made even sweeter by the great taste and quick decision-making by the client. $0$0AcuCare Total Health came to us with a unique situation, but one that proved to be an amazing opportunity to really prove our capabilities. AcuCare needed it all: logo, identity, stationery, website, brochures, announcements, etc. Add to that the fact that they were in the middle of constructing a new office with amazing spaces and new doctors and therapists. AcuCare was literally rebirthing. One thing remains: AcuCare has been, and will continue to be, one of the best (if not THE best) natural healthcare facilities in the area.$0$0Our first step was to meet with the client to find out who they were, who they wanted to become, and the reality of how they were currently viewed versus how they wanted to be viewed. We determined through research as well as the client’s mission to serve all people equally, that the entire brand of AcuCare needed to have a welcoming, comfortable feel...almost Spa-like. Because AcuCare deals with everything from Chiropractics to Traditional Chinese Medicine to general Health and Nutrition, it was important that the logo and branding communicate a wide variety of things without falling into the generic category of "being all things to all people".$0$0The designers attacked sketches with creativity and the first draft presentation was prepared. AcuCare selected one of the logo options to be used as-is. $0$0Next came the process of wrapping the branding around the logo. We designed stationery and other branding options, but in the end it was the brushed aluminum logo on a green background from the entrance sign that became the look that the client liked best. This quickly became the brand for AcuCare and was placed on everything from foil-stamped business cards, to envelopes to the web site.$0$0$0$0 $0$0We look forward to developing additional communications pieces for AcuCare.$0$0$0
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